By Marissa Oliva
By Marissa Oliva
There’s nothing like shopping IRL, especially when it comes to children’s items. With charming, curated offerings and the ability to see, touch, and involve your little one in the experience, shopping in store reigns supreme, especially when it’s in NYC. Plus, it feels good to shop small and local, especially in today’s digital world. With that said, we tapped local NYC moms for their favorite digs in every neighborhood. From a hair salon and clothing boutique in one to a shop with gorgeous children’s occasion wear, these picks topped their lists.
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Uptown
Egg New York
1306 Lexington Avenue
This edited collection offers tasteful baby and children’s clothes in bright colors and fun patterns, plus a small array of gifts and toys. The store has its own line, Egg, but also carries other brands including Pehr.
Spring Flower’s Children’s Boutique
905 Madison Avenue
For elevated eventwear for babies and kids, look no further than this Madison Avenue locale. Explore dainty floral frocks and cardigans for girls and button-downs, trousers and belts for boys.
Le Petit Kids
1263 Madison Avenue
Find European-inspired pieces that range from formalwear and swimwear to pajamas, blankets, and shoes.
Bonne Nuit
1205 Lexington Avenue
Our NYC moms especially love Bonne Nuit for their upscale, vintage-inspired sleepwear designs for babies and kids.
Pink Chicken
1198 Madison Avenue
Punchy prints are what this baby and kids shop is known for. As a bonus, they also have mommy and daddy and me clothes so you can coordinate with your kiddos.
A La Mode
360 East 55th Street
It’s safe to say that A La Mode is kid approved: In addition to clothes, toys, and accessories, the store is a full-service ice cream shop with a wide array of flavors!
Petite Maison Kids
224 Columbus Avenue
Need eveningwear for your littles? This is your spot. The store offers gorgeous occasion dresses and suits for babies and kids, as well as knitwear and other fine baby items.
Downtown
Little Moony
230 Mulberry Street
The mother-daughter team behind Little Moony designs and tailors their own fun, simple silhouettes in eco-friendly fabrics.
Babycottons
123 West Broadway
For basics that feel a little more special than white onesies and plain baby loungewear, head to Babycottons. Their soft, beautiful prints will instantly elevate your little ones’ everyday outfits.
Ibiza Kids
337 1st Avenue
This all-in-one kids spot offers apparel and shoes, scooters, toys and more.
Everafter
349 Greenwich Street
Find trendy designs for kids and teens with brands like Love Shack Fancy and Tiny Whales.
My Little Sunshine
145 Hudson Street
Ease the nerves of a haircut with a little shopping before or after. A kids hair salon, clothing shop, and toy store in one, they’ll adore picking out a treat after their cut.
Williamsburg/Greenpoint
Smoochie Baby
110 Berry St, Brooklyn, NY 11249
This stylish store is everything you expect from one of the hottest neighborhoods in Brooklyn. From old-school hipster styles to favorite and curated brands, this children’s boutique that sized up to 6 for the littles and 10 for the big kids is a gem right off the Bedford stop on the L train.
Parachute Brooklyn
151 Norman Ave, Brooklyn, NY 11222
If shopping vintage or gently worn is your thing, you will instantly be obsessed with this well-curated children’s store of most second-hand pieces. There are new pieces that are also super cute. Insider tip: This neighborhood has some pretty stylish parents, which means equally fashion-y kids, and you can find some of their cast-offs here.