14 NYC Children’s Clothing Boutiques to Check Out

By Marissa Oliva

There’s nothing like shopping IRL, especially when it comes to children’s items. With charming, curated offerings and the ability to see, touch, and involve your little one in the experience, shopping in store reigns supreme, especially when it’s in NYC. Plus, it feels good to shop small and local, especially in today’s digital world. With that said, we tapped local NYC moms for their favorite digs in every neighborhood. From a hair salon and clothing boutique in one to a shop with gorgeous children’s occasion wear, these picks topped their lists.

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Uptown

Egg New York

1306 Lexington Avenue

This edited collection offers tasteful baby and children’s clothes in bright colors and fun patterns, plus a small array of gifts and toys. The store has its own line, Egg, but also carries other brands including Pehr.

Spring Flower’s Children’s Boutique

905 Madison Avenue

For elevated eventwear for babies and kids, look no further than this Madison Avenue locale. Explore dainty floral frocks and cardigans for girls and button-downs, trousers and belts for boys.

Le Petit Kids

1263 Madison Avenue

Find European-inspired pieces that range from formalwear and swimwear to pajamas, blankets, and shoes.

Bonne Nuit

1205 Lexington Avenue

Our NYC moms especially love Bonne Nuit for their upscale, vintage-inspired sleepwear designs for babies and kids.

Pink Chicken

1198 Madison Avenue

Punchy prints are what this baby and kids shop is known for. As a bonus, they also have mommy and daddy and me clothes so you can coordinate with your kiddos.

A La Mode

360 East 55th Street

It’s safe to say that A La Mode is kid approved: In addition to clothes, toys, and accessories, the store is a full-service ice cream shop with a wide array of flavors!

Petite Maison Kids

224 Columbus Avenue

Need eveningwear for your littles? This is your spot. The store offers gorgeous occasion dresses and suits for babies and kids, as well as knitwear and other fine baby items.

Downtown

Little Moony

230 Mulberry Street

The mother-daughter team behind Little Moony designs and tailors their own fun, simple silhouettes in eco-friendly fabrics.

Babycottons

123 West Broadway

For basics that feel a little more special than white onesies and plain baby loungewear, head to Babycottons. Their soft, beautiful prints will instantly elevate your little ones’ everyday outfits.

Ibiza Kids

337 1st Avenue

This all-in-one kids spot offers apparel and shoes, scooters, toys and more.

Everafter

349 Greenwich Street

Find trendy designs for kids and teens with brands like Love Shack Fancy and Tiny Whales.

My Little Sunshine

145 Hudson Street

Ease the nerves of a haircut with a little shopping before or after. A kids hair salon, clothing shop, and toy store in one, they’ll adore picking out a treat after their cut.

Williamsburg/Greenpoint

Smoochie Baby

110 Berry St, Brooklyn, NY 11249

This stylish store is everything you expect from one of the hottest neighborhoods in Brooklyn. From old-school hipster styles to favorite and curated brands, this children’s boutique that sized up to 6 for the littles and 10 for the big kids is a gem right off the Bedford stop on the L train.

Parachute Brooklyn

151 Norman Ave, Brooklyn, NY 11222

If shopping vintage or gently worn is your thing, you will instantly be obsessed with this well-curated children’s store of most second-hand pieces. There are new pieces that are also super cute. Insider tip: This neighborhood has some pretty stylish parents, which means equally fashion-y kids, and you can find some of their cast-offs here.